Etisalat Group is one of the world’s leading telecom groups in emerging markets. With consolidated net revenue at AED 51.7 billion and consolidated net profit of AED 9.0 billion for 2020, its high credit ratings reflect the company’s strong balance sheet and proven long-term performance.
Headquartered in Abu Dhabi, Etisalat was established over four decades ago in the UAE as the country’s first telecommunications service provider.
A blue-chip organisation, Etisalat Group provides innovative solutions and services to 155.4 million subscribers in 16 countries across the Middle East, Asia and Africa.
Etisalat has been ranked as the world’s strongest telecom brand by Brand Finance. Etisalat not only retained its AAA brand rating but also its position in MEA as the strongest brand across all categories and the most valuable brand portfolio.
Empowerment involves the ability to enable people at all levels to take ownership, be motivated and act appropriately to achieve the defined organisational, group, and team objectives. It requires clarity on what has to be achieved, to what standard, within what timeframe and budget, and then accountability for delivery.
Agility is the ability to respond quickly by adapting to, and working in, a variety of situations with diverse individuals and groups. It is about being able to think and respond differently, and not be disconcerted or stopped by the unexpected, thus achieving a fast response time.
Collaboration is about working cooperatively, across organisational levels and unit boundaries, recognising and adapting to different ways and styles of working to achieve common and shared goals.
Customer centricity is the willingness and ability to give priority to customers, delivering high-quality services and providing a great end-to-end customer journey which exceeds their needs and expectations.